Koh Samui / Phuket · Thailand · Since 1988

Your guests find you
before they arrive.

Most local hospitality businesses are invisible online, losing revenue to OTAs, and wasting hours on tasks that should run themselves. PTYXO changes that — with immersive digital experiences, intelligent automation, and tools that put you back in control.

Unfolding Potential

πτύξις
Sound familiar?
What we do

Three pillars
of growth.

More Bookings, More Time, More Income. Less Mistakes, Less Expenses, Higher Guest Satisfaction, Complete Ownership.

Engage

Your Clients

Your guests decide before they book. Give them an experience so convincing, choosing you becomes inevitable.

  • AI-enhanced 3D Matterport virtual tours with embedded booking form
  • Custom websites built for conversion, not just presence
  • Direct booking integration to save on OTA commissions
  • Interactive chatbots for LINE, WhatsApp & your website
  • Google Business Profile optimisation
Engage
Your Clients

Automate

Your Outreach

One setup means your social media, newsletters, and guest follow-ups run while you focus on your guests.

  • AI-powered social media posting across all channels
  • Automated newsletters that are deeply personal
  • Guest follow-up and review request sequences
  • Voice AI Guest service that speaks your clients language
  • Event and promotion pipelines
  • Booking confirmation & upsell sequences
Automate
Your Outreach

Control

Your Assets

Stop renting your digital business from platforms that can change terms overnight. Your data, your tools, your customer relationships — under your control.

  • Private AI assistant trained on your property
  • Self-hosted infrastructure on your private server
  • FOSS alternatives to expensive SaaS subscriptions
  • Automated backup and disaster prevention
  • Provider -independent customer data ownership
Control
Your Assets
Selected work
Project 01
Project · Koh Samui

Samui Hills ResortFull website redesign with direct booking integration — OTA dependency reduced by 40%.

Project 02
Project · Phuket

Phuket Boutique HotelAutomated social media pipeline — 5 platforms updated daily with zero manual effort.

Project 03
Project · Koh Samui

Phuket Hotels AssociationPrivate AI assistant trained on property data — answers guest questions 24/7 in 4 languages.

Project 04
Project · Phuket

Anantara PhuketSelf-hosted newsletter automation — personalised campaigns sent to 2,400 past guests monthly.

Project 05
Project · Koh Samui

Koh Samui ResortDirect booking website with integrated availability — zero commission on all direct sales.

Project 06
Project · Phuket

Phuket Beach ClubGuest follow-up automation — review requests and return-visit offers sent at the right moment.

3D Virtual Tour · Villa Baan Rak

Villa Baan RakImmersive 3D virtual tour with embedded booking — guests explore every room before they arrive.

Project 01
Project · Koh Samui

Samui Hills ResortFull website redesign with direct booking integration — OTA dependency reduced by 40%.

Project 02
Project · Phuket

Phuket Boutique HotelAutomated social media pipeline — 5 platforms updated daily with zero manual effort.

Project 03
Project · Koh Samui

Koh Samui VillaPrivate AI assistant trained on property data — answers guest questions 24/7 in 4 languages.

Project 04
Project · Phuket

Anantara PhuketSelf-hosted newsletter automation — personalised campaigns sent to 2,400 past guests monthly.

Project 05
Project · Koh Samui

Koh Samui ResortDirect booking website with integrated availability — zero commission on all direct sales.

Project 06
Project · Phuket

Phuket Beach ClubGuest follow-up automation — review requests and return-visit offers sent at the right moment.

3D Virtual Tour · Villa Baan Rak

Villa Baan RakImmersive 3D virtual tour with embedded booking — guests explore every room before they arrive.

Project 07
Project · Koh Samui

Samui Yacht CharterComplete digital rebrand — new website, automated inquiry handling, and Matterport vessel tours.

Project 08
Project · Phuket

Phuket Villa CollectionMulti-property booking engine — unified availability across 6 villas, zero third-party fees.

Project 09
Project · Koh Samui

Samui Boutique ResortGoogle Business Profile overhaul — organic search visibility up 180% in 3 months.

Project 10
Project · Phuket

Phuket Beach ResortVoice AI front desk — handles guest enquiries in Thai, English, Chinese and Russian, 24/7.

Project 11
Project · Koh Samui

Koh Samui RestaurantSelf-hosted reservation system — replaced OpenTable, saving ฿28,000/month in fees.

3D Virtual Tour · Samui Hills Resort

Samui Hills ResortFull-property 3D scan — average pre-booking engagement up 3 minutes, conversion up 22%.

Project 07
Project · Koh Samui

Samui Yacht CharterComplete digital rebrand — new website, automated inquiry handling, and Matterport vessel tours.

Project 08
Project · Phuket

Phuket Villa CollectionMulti-property booking engine — unified availability across 6 villas, zero third-party fees.

Project 09
Project · Koh Samui

Samui Boutique ResortGoogle Business Profile overhaul — organic search visibility up 180% in 3 months.

Project 10
Project · Phuket

Phuket Beach ResortVoice AI front desk — handles guest enquiries in Thai, English, Chinese and Russian, 24/7.

Project 11
Project · Koh Samui

Koh Samui RestaurantSelf-hosted reservation system — replaced OpenTable, saving ฿28,000/month in fees.

3D Virtual Tour · Samui Hills Resort

Samui Hills ResortFull-property 3D scan — average pre-booking engagement up 3 minutes, conversion up 22%.

The process

From first call to
full operation.

We take you from where you are to where you want to be, guiding you with care, dedication and full transparency.

01

Revenue Audit

Free 30-min call. We map your current digital footprint and find exactly what's costing you bookings and revenue.

02

Strategy

A focused plan — not a generic proposal. We prioritise the one or two things with the highest impact for your situation.

03

Execution

Virtual tours, website, AI automations — built to spec, tested, and handed over with full documentation and training.

04

Ownership

You own everything we build but we don't leave you alone. We guarantee to fix every bug for up to 3 months after handover.

Find out for free today

Know exactly what your
online presence is
costing you.

In 30 minutes, you'll know: where you're losing direct bookings, which one fix would have the biggest impact on revenue, and whether PTYXO is the right fit — no pressure, no pitch.

  • Full review of your current online presence
  • OTA dependency assessment — how much are you actually paying per booking?
  • One specific, actionable recommendation you can implement immediately for free
  • Clear next steps if you'd like to take it further
Request Your Free Audit →
Available slots

Digital Revenue Audit

Limited to 4 sessions per month. Currently accepting new clients in Koh Samui and Phuket.

This week  1 Open
Next week 1 open
Following week Full
Book My Free 30-Min Audit

No commitment. No sales pitch. Just the facts.

Our Promise

The best tool
for the job.
Always!

PTYXO utilizes cutting edge AI but we are not an AI agency. We are not selling a product — we are solving a problem, your problem. The tool we use depends entirely on what your business actually needs.

We don't sell hype or technology. We provide outcomes.

The platform or tool is never the point — only results are.Pinegrow when it needs to WoW. Plain code when speed is of essence. Webflow when you need to maintain it. Matterport when immersion is the differentiator. AI when it adds value.

You are not a Product.

The systems we build for you are yours — not ours, you own and control everything. What we build comes with full documentation, handover and training. We want to be your long-term partner because we're good at what we do — not because we lock you in.

Your Privacy is not for sale.

We are strong believers in open-source software and philosophy. Self-hosted infrastructure, data sovereignity, transparency and privacy. Open Source Solutions are often free and always cheaper but most importantly - Your data is under your control.

Local first.

We are based here (since 1988). We understand the market — the seasonality, the OTA dynamics, the guest profiles, the communication culture. This is not remote consulting from a co-working space in Estonia.

Rico Stapel
The person you'll talk to

Rico Stapel

Solutions Architect · Founder

I've been living and working in the hospitality landscape of Koh Samui and Phuket since 1988. Every project I take on, I plan and supervise personally — from the first conversation to the final handover. No account managers, no gate keepers. You get my direct attention, my local knowledge, my language skills, and my commitment to your results.

Start the conversation

Book your free
Revenue Audit

30 minutes. No pitch. Just an honest assessment of what your digital presence is costing you — and the one thing that would change it most.

No commitment. No sales pitch. Just the facts.